Calling something sustainable does not make it so. Neither does a certification, a polished report or a good marketing campaign. Drawing on my professional experience in the marine and diving industries, consultancy and entrepreneurship, I question the claims and practices that deserve closer scrutiny. Marine ecology, conservation, industry...
Calling something sustainable does not make it so. Neither does a certification, a polished report or a good marketing campaign. Drawing on my professional experience in the marine and diving industries, consultancy and entrepreneurship, I question the claims and practices that deserve closer scrutiny. Marine ecology, conservation, industry standards and sustainability—the gap between what we promise and what we actually do. Frank opinions grounded in the fields I work in, with room for informed disagreement and debate.
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